CHAPTER 7Create Rewards

ImageWhen you’re the mayor you might be the coolest person in the room for five minutes. Who doesn’t want recognition? And on top of it, you’re rewarding my loyalty.Image

—NAVEEN SELVADURAI, Cofounder, foursquare

Tasti D-Lite is a famed frozen dessert chain that is making social media history by rewarding loyal customers and encouraging them to share the love. Over its 20-year history, Tasti D-Lite has gained a cultlike following among its customers who enjoy its unique blend of dairy-based, soft-serve desserts that offer a low-calorie ...

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