CHAPTER 11Incentivize Your Customers

ImageToday the most interesting business models are finding ways to make money around Free.Image

—CHRIS ANDERSON, Author, Editor-in-Chief, Wired

Sassy Thomas suffers from severe chronic fatigue syndrome (CFS). She rarely leaves her house in the small village of Thrapston, Northamptonshire, in the United Kingdom. Thomas’s illness is so debilitating that she needs help with her personal care and to step out of the house. Thomas told me in an e-mail exchange, “Because of my fatigue and the pain I feel, it’s an ordeal to ...

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