October 2011
Intermediate to advanced
272 pages
5h 46m
English
book
The Power of foursquare: 7 Innovative Ways to Get Your Customers to Check In Wherever They Are
by Carmine Gallo
Content preview from The Power of foursquare: 7 Innovative Ways to Get Your Customers to Check In Wherever They Are
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IntroductionWhat’s All the Fuss About?
You should be able to stand anywhere in the world, and foursquare will tell you something to do nearby.
—DENNIS CROWLEY, Cofounder, foursquare
On October 22, 2010, NASA astronaut Douglas Wheelock became the first man to “check in” from space. Back on Earth, 220 miles below, millions of people did the same—at the rate of 23 times per second. They checked in to restaurants, bars, stores, hotels, gyms, and other places in every city, country, and continent. What were they doing?
Less than 10 days later, on October ...
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