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The Power of Visual Storytelling: How to Use Visuals, Videos, and Social Media to Market Your Brand by Jessica Gioglio, Ekaterina Walter

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CHAPTER 2

Types, Tips, and Tactics of Visual Marketing

From images to videos, infographics, and presentations, the popularity and unprecedented usage of visuals have resulted in a social media era that rewards creativity. A picture may still be worth a thousand words, but memes, quotes, cartoons, and animated GIFs can breathe new life and context into a photo’s storytelling capabilities. Even videos, which continue to delight, entertain, and inform, are evolving with consumers’ attention spans, whether it’s 6 seconds on Vine or 15 seconds on Instagram. Infographics have risen as a valuable tool to communicate stats and the results of research studies. Presentations cater to the vast majority of visual learners and are proven to captivate attention ...

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