Skip to Main Content
The Power of Visual Storytelling: How to Use Visuals, Videos, and Social Media to Market Your Brand
book

The Power of Visual Storytelling: How to Use Visuals, Videos, and Social Media to Market Your Brand

by Ekaterina Walter, Jessica Gioglio
March 2014
Beginner content levelBeginner
256 pages
5h 48m
English
McGraw-Hill
Content preview from The Power of Visual Storytelling: How to Use Visuals, Videos, and Social Media to Market Your Brand

CHAPTER 2

Types, Tips, and Tactics of Visual Marketing

From images to videos, infographics, and presentations, the popularity and unprecedented usage of visuals have resulted in a social media era that rewards creativity. A picture may still be worth a thousand words, but memes, quotes, cartoons, and animated GIFs can breathe new life and context into a photo’s storytelling capabilities. Even videos, which continue to delight, entertain, and inform, are evolving with consumers’ attention spans, whether it’s 6 seconds on Vine or 15 seconds on Instagram. Infographics have risen as a valuable tool to communicate stats and the results of research studies. Presentations cater to the vast majority of visual learners and are proven to captivate attention ...

Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
and much more.
Start your free trial

You might also like

Epic Content Marketing, Second Edition: Break through the Clutter with a Different Story, Get the Most Out of Your Content, and Build a Community in Web3, 2nd Edition

Epic Content Marketing, Second Edition: Break through the Clutter with a Different Story, Get the Most Out of Your Content, and Build a Community in Web3, 2nd Edition

Joe Pulizzi, Brian W. Piper

Publisher Resources

ISBN: 9780071823937