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The Power of Visual Storytelling: How to Use Visuals, Videos, and Social Media to Market Your Brand by Jessica Gioglio, Ekaterina Walter

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CHAPTER 4

Developing a Visual Storytelling Road Map: From Strategy to Implemention

If you’re anything like us, brainstorming, strategy sessions, and content planning make our hearts beat a little faster—in a good way. It’s such an exciting time to incorporate visual storytelling into your social media program and develop a strategic road map that will set you up for success in the long run.

Visual storytelling is more than just producing stunning images, videos, and other visuals. It’s a way of thinking. In order to be successful, your visual storytelling program must have clearly defined goals that are in alignment with key business objectives. To achieve those goals, companies need to take a hard look at how their current efforts compare to ...

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