7   Building a Social Recognition Framework

The global engineering and construction company Bechtel does big projects. Big, as in putting out 650 oil field fires in Kuwait after the 1991 war, and big, as in building Britain’s high-speed Channel Tunnel Rail Link. Bechtel’s 53,000 employees manage projects of mind-boggling complexity for their customers, and they manage their internal practices with similar attention to process and detail. “We specialize in big complex projects—the more complex the better,” says Susan McCullough, Bechtel’s Global Manager of Compensation and Benefits.

And Leader+, Bechtel’s recognition program, is unapologetically detailed, incorporating no fewer than 18 values that represent Bechtel’s Leadership ...

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