9. Infographics as an Internal and External Communication Tool

As discussed in Chapter 1, brain science related to how we process visual information presents a number of compelling reasons for using infographics as a business communication tool:

• Half our brain’s physical real estate is connected to visual functions.

• Our brains process visual information more quickly and easily than text.

• Our brains crave novelty.

But where does information design fit into the marketing mix, and how do you use infographics to create awareness of your products, services, and organization?

Using Infographics to Build Your Brand

In a nutshell, your brand’s value is tied to how your audience perceives you. These perceptions stem from the experiences your audience ...

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