As discussed in Chapter 1, brain science related to how we process visual information presents a number of compelling reasons for using infographics as a business communication tool:
• Half our brain’s physical real estate is connected to visual functions.
• Our brains process visual information more quickly and easily than text.
• Our brains crave novelty.
But where does information design fit into the marketing mix, and how do you use infographics to create awareness of your products, services, and organization?
In a nutshell, your brand’s value is tied to how your audience perceives you. These perceptions stem from the experiences your audience ...