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The Power of the 2 × 2 Matrix: Using 2 × 2 Thinking to Solve Business Problems and Make Better Decisions by Phil Hood, Alex Lowy

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Chapter 3. The Eight Archetypal Dilemmas

Archetypes are deep, recurring patterns that help us to understand what is taking place at the observable, surface level of life. The value of archetypes lies in their applicability to everyday experience, rendering the mysterious interpretable and the mundane more essential. Carl Jung, the Swiss writer and psychiatrist, saw archetypes as universal truths, existing for all societies within a shared "collective unconscious." We don't so much create archetypes as invent stories that give a name and identity to them. Concepts such as hero, villain, virgin mother, and redemption exist in all societies, appearing locally with unique names and dramas.

Take apart any strategic dilemma, and you will find a basic ...

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