Chapter 6. Strategic Frameworks
Customer Needs Frameworks
Beyond Customer Led
Discontinuity and the Life Cycle
Customer as Value Manager
Customer Value Analysis
Strategic Context Frameworks
Scenarios
Gartner Magic Quadrant
Portfolio Analysis
Problems and Solutions
Dialectical SWOT Analysis: Strengths, Weaknesses, Opportunities, and Threats
Market Tipping
Strategic Options Frameworks
Corporate Strategy
Generic Strategy
E-Business Opportunity Matrix
Global Product Planning
Generic Network Strategy
Marketing and Communications Frameworks
Mass Customization: The Four Approaches
Attentionscape
Managing Customer Loyalty
Likelihood to Buy
Risk Frameworks
Revenue and Profitability
BCG: Product Portfolio Analysis
Uncertainty-Impact Matrix
Entrance and Exit Strategies
Strategy is ...
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