CHAPTER 1The Business/Technology Disconnect

DO YOU REMEMBER the game Battleship? Two players face off on opposing game boards on which they have randomly arranged five model warships of varying sizes. The object of the game is to “seek and destroy” all of the opponent’s warships. The players, unable to see the other’s board, call out coordinates in an attempt to sink each of their opponent’s pieces. Victory—or success—comes when all of the opponent’s pieces are sunk.

Fun is one way to describe the game. Other possible descriptions are inefficient, random, and chaotic. Imagine for a moment a naval commander using the same technique in combat, randomly firing shells over the horizon in the hopes of hitting an enemy ship. Victory is possible, if ...

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