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The Power of Convergence by Jeffrey BRUCKNER, Diana L. MIRAKAJ, Lawrence M. WALSH, Faisal HOQUE

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CHAPTER 3The Financial Value of Business/Technology Convergence

THE FORD MOTOR COMPANY gave birth to the modern automobile industry. Its founder, Henry Ford, perfected the art of assembly line production and early forms of automation. Ford Motors was also among the first companies to pay workers a living wage so they could afford to consume the products they produced. It is that legacy that made the automaker an industrial powerhouse the world over.

Today, few are ignorant of Ford’s troubles. Like many of the major American automobile manufacturers, Ford Motors fell on hard times—many of its own creation. After decades of missteps, poor products, and shoddy investments, it had finally reached its breaking point in 2005. After William Clay Ford ...

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