CHAPTER 6Size Doesn’t Matter: How Small Enterprises Benefit from Strategic Investment Management

IN JULY 2010 THE TASTEE SUB SHOP, a small, nondescript eatery in Edison, New Jersey, was host to a summit on unemployment and jobs creation. Rather than pulling together the titans of industry from the Fortune 500 who dominate Capitol Hill with lobbyists, President Barack Obama broke bread with a group of average small business people and entrepreneurs. On the agenda: talk of tax incentives, federal financial assistance, and training programs that would aid small businesses like the Tastee Sub Shop in creating permanent jobs.

The first two years of the Obama administration included double-digit unemployment rates across America not seen since the ...

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