introductionReality, Perception, andYour Most Powerful Asset
Regard your good name as the richest jewel you can possibly be possessed of…. The wayto gain a good reputation is to endeavor to be what you desire to appear.
—Socrates
AS THE SUMMER turned to fall I took my car to the dealership for repairs. The weather was just starting to turn cold and I just didn’t like the sound when I turned the key and the battery started to crank the engine. “No time like the present,” I thought. I wouldn’t feel right if my wife, Reina, or one of my kids needed to use the car and it wouldn’t start, especially if they were by themselves.
When I spoke with Louis Ciolino, the lead service consultant I always ask for, I tried politely to let him know how important ...
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