7 chapterEffective Communication

I have long believed that appropriate behavior is at the core of “a good name” or a strong reputation. Appropriate behavior, effectively communicated, will result in favorable public acceptance—another way of saying that it will create and sustain a favorable reputation.

—Harold Burson, founder of Burson-Marsteller

HAVE YOU EVER watched yourself on video?

It is an eye-opening experience. I’ve been taped and been on broadcast talk shows many times. The first time is always quite a shock, especially when you take a critical look at yourself.

Leading a meeting or talking with your colleagues is no different. All eyes are on you. You are center stage. Every movement, every smile, every frown, and every hand gesture ...

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