8 chapterEngaging Others
Reputation is best built on communicating a common purpose and giving people a reason to follow another’s lead. Team members are on the lookout for meaning in what they do and that is often best relayed through clear communications, powerful storytelling, and a purposeful narrative for the organization. Why else would team members pledge their time, talent, and commitment to a manager, team, organization, or client?
—Leslie Gaines-Ross, author of CEO Capital: A Guide toBuilding CEO Reputation and Company Success
WHEN I RETURNED from combat in 1970, I was a captain in the Army and assigned as an instructor pilot at the primary helicopter flight school in Fort Wolters, Texas. After two weeks spent learning the techniques ...
Get The Power of Reputation: Strengthen the Asset That Will Make or Break Your Career now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
