INTRODUCTION

We want you to use this book. Nothing would please us more than knowing that leading-edge companies around the world are developing their own Discovery processes for the pursuit of strategy innovation.

Strategy innovation is not a fad. It is not the latest management program of the month. It is a process of exploring your emerging future, understanding the changing needs of your customers, and using the insights gained in those explorations to identify new business opportunities for your company. That’s it. Whereas many management programs help you shrink your costs to grow your bottom line, strategy innovation is aimed at growing your top line. New business opportunities help drive new company strategies, which drive future growth. ...

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