CHAPTER 4
THE DISCOVERY PROCESS
Our quest for discovery fuels our creativity in all fields, not just science. If we reached the end of the line, the human spirit would shrivel and die. But I don’t think we will ever stand still: we shall increase in complexity, if not in depth, and shall always be the center of an expanding horizon of possibilities.
—STEPHEN HAWKING
Do not outsource the strategy innovation process for your company! Regardless of how downsized, bogged-down, or downright busy your people are, they can find the time and energy to participate in a strategy innovation initiative. These initiatives are a welcome relief from employees’ day-to-day responsibilities because they are opportunities to view the business from a much different ...
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