CHAPTER 5
THE DISCOVERY PROCESS
The Moen Story
Transformation takes place when a new worldview replaces an old one.
—WILLIAM MILLER
While Southwest Airlines, IKEA, Charles Schwab, and other high-profile entrepreneurial companies tend to be associated with the concept of strategy innovation, they are not the only examples that exist. Strategy innovation does not always begin with a visionary founder in a start-up mode—it can happen in fifty-plus-year-old companies. It does not always germinate in technology-oriented companies—it can happen in companies that bend metal for their main business. It does not have to create a whole new industry—it can happen in companies that just want to grow their businesses.
To illustrate how strategy innovation ...
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