CHAPTER 10
THE DISCOVERY PROCESS
Mapping Phase
Make no little plans; they have no magic to stir men’s blood and probably themselves will not be realized. Make big plans; aim high in hope and work, remembering that a noble, logical diagram, once recorded, will not die.
—DANIEL BURNHAM
Your team has created a series of new business opportunities based on new insights about customers, foresight about the emerging marketplace of the future, and/or ways of reconfiguring existing business models in the market to increase value to customers and companies. These opportunities have been through a “rough” evaluation process that suggests that they may fulfill ...
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