CHAPTER 10

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From Vision to Visionary

One afternoon on a winter day in 2009 I sat down to begin coaching Dave, the functional head of corporate marketing in a global healthcare company that had just undergone a reorganization. The good news from all this change was that Dave’s division had inherited a larger team of product marketers. The bad news was that both his existing team and his new team were on edge from the recent changes. They were worried about job security, career opportunities with an expanded team, and how Dave would manage through this transition so that the division would emerge stronger. Everyone liked Dave personally, but he was ...

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