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The Power of Charm by Ron Arden, Brian Tracy

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Image CHAPTER 8 Image

Charming from the Inside Out and from the Outside In

The fundamental rule of the Age of Celebrity: It doesn’t matter what you are; it only matters what people think you are.

—LANCE MORROW

Now that you know the basics of charming people, of affecting them at a deep emotional level, let’s look at the reasons why charm works so that you can better practice the techniques in this book to become even better at getting your own sweet way.

In the theater, there are two core approaches to acting: the American approach, which is referred to as ...

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