Chapter Six

Step 3: Action

Action is the real measure of success.

—Napoleon Hill

Will Rogers once said, “Even if you are on the right track, you’ll get run over if you just sit there.”

When it comes to creating wealth, happiness, and peace of mind in life and business, the rubber pretty much meets the road with action—because the only way to achieve your dreams in these arenas is to take consistent action toward them.

And that’s the key: consistent action. It’s not the scope, size, or drama of the action you take to achieve your dreams. Making a single grand gesture one time (usually) will not do you much good. Doing lots of little, helpful things regularly is what’s going to make the difference.

As famed entrepreneur, author, and motivational speaker Jim Rohn famously said, “Success is doing ordinary things extraordinarily well.” The single biggest cause of getting mediocre results is sales and business professionals’ failure to do the small things repeatedly. We often become far too concerned with “elephant hunting”—searching for that one big kill—when success really requires brilliant execution of the small, seemingly insignificant activities in sales and business.

So don’t get hung up on the amount or degree of actions you take as you evaluate what’s necessary to reach your dream; get hung up on the consistency of the action. This is the quintessential example of how taking “baby steps” will get you where you want to go.

Earlier I referred to the ancient truth that “A journey ...

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