CHAPTER 5 Readiness Steps

Making It Real and Taking Your Show on the Road

As Hamlet says to Horatio, “The readiness is all.”

In point of fact, Hamlet speaks the line a few minutes before he is poked with a poisoned sword by Ophelia’s brother, Laertes, but the heart of his observation is true: Readiness is all.

With that thought in mind, here is the question I pose to anyone considering a mobile banking strategy: Are you ready?

To assist you in answering the question, here is a checklist of readiness steps. When you’ve checked the boxes, you’re good to go!

  • box   Step 1: Set your goals. What’s your purpose? Is it driving revenue, lowering costs, protecting an existing market, developing a new market, or simply keeping up with the Joneses?
  • box   Step 2: Find out what your market really wants from a mobile banking app. Follow the timeless advice of genius serial entrepreneur Steve Blank: Get out of the building and talk to customers.
  • box   Step 3: Decide whether you’re going to build or buy your apps. Either way, get to know your app developers. Mobile app developers are a new and different breed; you definitely will need to know how to communicate effectively with them.
  • Step 4: Prepare for ...

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