CHAPTER 5 Readiness Steps
Making It Real and Taking Your Show on the Road
As Hamlet says to Horatio, “The readiness is all.”
In point of fact, Hamlet speaks the line a few minutes before he is poked with a poisoned sword by Ophelia’s brother, Laertes, but the heart of his observation is true: Readiness is all.
With that thought in mind, here is the question I pose to anyone considering a mobile banking strategy: Are you ready?
To assist you in answering the question, here is a checklist of readiness steps. When you’ve checked the boxes, you’re good to go!
Step 1: Set your goals. What’s your purpose? Is it driving revenue, lowering costs, protecting an existing market, developing a new market, or simply keeping up with the Joneses?- Step 2: Find out what your market really wants from a mobile banking app. Follow the timeless advice of genius serial entrepreneur Steve Blank: Get out of the building and talk to customers.
- Step 3: Decide whether you’re going to build or buy your apps. Either way, get to know your app developers. Mobile app developers are a new and different breed; you definitely will need to know how to communicate effectively with them.
- Step 4: Prepare for ...
Get The Power of Mobile Banking: How to Profit from the Revolution in Retail Financial Services now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
