Realizing that my book was nearing its end, I reflected on a conversation I had with my good friend Ganesh Govin, a vice president of digital services and marketing support at Ericsson. I asked Ganesh if he thinks that mobile banking is a fad or part of the new normal. From his perspective, Ganesh believes that mobile has “yes, absolutely” become a permanent feature of the landscape.
“Mobile and digital technologies are expanding into more and more areas of society, business, and private life. This development comes with opportunities for fundamental innovation. New forms of communication will emerge and the arising business opportunities are endless,” says Ganesh. “It will change how businesses are organized, as well as how we organize work, collaborate, and share.”
Ganesh’s colleagues at Ericsson speak of a “networked society” connected by converged technologies and powerful new devices. It’s a smarter, more connected, and truly global society with broader opportunities for all.
“In this new society, digital convergence will be the starting point for new ways of innovating, collaborating, and socializing. It is about creating freedom, empowerment, and opportunity, transforming industries and society while helping find solutions to some of the greatest challenges facing our planet,” he says.
I really love the way Ganesh frames the mobile future in terms of “freedom, empowerment, and opportunity.” For me, that vision makes the effort worthwhile. ...