1The Road to Virtual Distance
In 2002, anecdotal evidence was mounting that people were becoming increasingly dissatisfied with their work and employers. Ironically, the news came at the same time that the most advanced and easily accessible communication and collaboration tools were being adopted. This is still true today. According to The Conference Board, while the average numbers on job satisfaction are moving higher, a closer look reveals that only 38% of employees are satisfied with communication channels. Only 37.5% are satisfied with their potential for future growth, 37% with recognition and acknowledgment, and 36.1% with workload.1
So 15 years after we started this work, a large portion of the workforce is still dissatisfied with collaboration conduits that form the basis of other essential aspects of work, even though the technology seems light years ahead of what it was then. However, it's not surprising when you consider the rise of Virtual Distance.
It's critical to keep this in mind. Since we uncovered Virtual Distance, we've known that although communication technologies are the enabler of virtual work, they are not the main issue when it comes to a lack of job satisfaction. Rather, it's the human-based interactions measured within and between the Virtual Distance factors as ...
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