CHAPTER 3

Know Your Values

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In matters of style, swim with the current; in matters of principle, stand like a rock.

—THOMAS JEFFERSONFOUNDING FATHER AND PRESIDENT OF THE UNITED STATES

Being an inspiring coach is as much about who you are as it is about what you do. Your character is rooted in your values, those things that are vital to you and reflect your uniqueness and priorities. Your values, not your circumstances or fleeting feelings, should dictate your decisions and behavior. Your values about people and performance should guide your approach to coaching your team.

Personal values—like excellence, honesty, and openness—in and of themselves ...

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