CHAPTER 9

Positive Coaching Habit #5:

APPRECIATE People to Deepen Commitment

Everyone has an invisible sign hanging from their neck saying, “Make me feel important.” Never forget this message when working with people.

—MARY KAY ASHFOUNDER, MARY KAY COSMETICS

William James, the father of American psychology, stated that the most fundamental psychological need is to be appreciated. We want to feel fully appreciated for our work. Unfortunately, the reality is that lack of appreciation is the No. 1 reason people leave their jobs. The direct supervisor is the primary source of appreciation (or lack thereof), the primary influencer of job satisfaction and engagement, and a primary reason people either leave or stay on the job.

Showing appreciation ...

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