INTRODUCTION

Elevate Your Coaching Game

Everyone needs a coach. It doesn’t matter whether you’re a basketball player, a tennis player, a gymnast, or a bridge player.

—BILL GATESFOUNDER, MICROSOFT

It wasn’t too long ago that having a business coach was like having a scarlet letter on your professional suit. Back then, most coaching was remedial—there was a problem that needed to be fixed. Today, having a coach has been elevated in status. Business leaders have realized what professional athletes have always known—having a coach produces better results. That’s a significant and necessary paradigm shift. Instead of symbolizing a problem, having a coach symbolizes a leader’s willingness to develop and grow as a person and a leader.

Research from ...

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