CHAPTER 4
FOMO: Why We’re More Afraid of Loss Than We Are of Gain
MIKE WAS IN A line 10 people deep at the popular local BBQ restaurant. It was a casual dining experience where you order at the counter, grab your number, and seat yourself at an open table. Mike was faced with the midweek lunch crowd, who must also have had the same hankering for smoked meats and creamy sides. It had been several minutes, and Mike inched forward in line. As he reached the sixth spot in line, one of the employees came out from the back kitchen to inform the customers waiting that there were only a few of the specials left. Mike started to get anxious. How many were a few? What if the people in front of him all ordered the special; would he be able to get it? The ...
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