CHAPTER 5
When Scarcity Doesn’t Work
“SPA CLIENT IRATE AFTER being manipulated into bum deal” read the headline in a 2020 consumer watch article published by Pretoria News in South Africa.1 A 32-year-old woman, referred to as “Rania” (not her real name), had shared her story with Consumer Watchdog regarding her experience with a local medical spa.
Rania had scoliosis, which is defined as a sideways curvature of the spine. She was self-conscious about her condition and had opted for cosmetic surgery, but was unhappy with the indent it left on her body. Rania decided to explore the option of fillers and came across a doctor at a medical spa nearby. The doctor had positive reviews both on the medical spa website and on social media sites. Rania ...
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