CHAPTER 9
Exclusive or Popular?
SIX-YEAR-OLD LUKE LOOKED UP at his mom (and my friend), Emily, with his big blue eyes. He moved the wisp of hair that had fallen over his cheek and took a deep breath. What he was about to ask his mom was something he had been practicing all morning. He wanted to get his question just right. Finally, he exhaled and made his request: could they get a dog? The family had never owned a dog, and it was something that Luke had wanted his entire life (his words). Just in case his mom said no, he already had a backup plan. He would ask Santa.
Emily’s heart melted, and truth be told, she had already been talking to her husband, Shane, about getting a dog. After a lot of back-and-forth discussion, they made the decision ...
Get The Power of Scarcity: Leveraging Urgency and Demand to Influence Customer Decisions now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
