The Power of Purpose

Book description

In a world where volatility is the new norm and change is a constant, the individuals and organisations that are flourishing are those with a clear sense of purpose based on authentic ethical values.
Purpose is the secret ingredient - with purpose you have the key to exceptional performance, greater wellbeing and clarity in a VUCA world. But how do you find such purpose and ensure it propels your business forward?
The Power of Purpose shares a simple 6-step framework you too can identify, clarify and shape your business purpose. You’ll gain a competitive advantage and boost your bottom line, but the benefits are not just commercial – you’ll also inspire a new generation of employees, foster innovation, simplify decisions and build customer and brand loyalty.
Based on qualitative interviews with well-established and emerging leaders on how they bring ethical purpose in business to life, as well as sharing the results from a questionnaire with purpose-led businesses you’ll find a step-by-step approach for applying purpose to simplify complexity, harness a purpose-powered workforce and create customer loyalty.
How can purpose provide clarity? How can it accelerate success? How can it build a long term sustainable business?
The Power of Purpose is your secret ingredient.

Product information

  • Title: The Power of Purpose
  • Author(s): John O'Brien, Andrew Cave
  • Release date: August 2017
  • Publisher(s): Pearson Business
  • ISBN: 9781292200606