INTRODUCTION
People want purpose
People want to work within, buy from, invest with and see businesses that can be believed in. Such businesses have clarity of purpose and place their purpose above profit.
In picking up and reading this book you have already taken the first steps on a purposeful transition to power performance, both personally and within your business.
So what are businesses for? When this question was asked regularly in the first decade of this century, the answer invariably focused on their raison d’être being to return value to their shareholders. Yet, the crisis of 2008 showed the pursuit of shareholder value to have been an expensive mistake for many.
Multi-billion dollar mergers and acquisitions were carried out in its ...
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