CHAPTER 8

Juntos: Leadership by the Many

THE ANCESTRAL GROUPS THAT melded into the Latino culture had strong family ties and community bonds and were centered on We, the collective. Leadership flows from this orientation and is based on a communal process by which people work together to uplift their communities. This spirit is captured in the word juntos, which means “union, being close, joining, being together” and is expressed in the principle of leadership by the many.

Whether I or We is central to a society contours the shape of its leadership. In an I, or individualistic, culture, I become a leader because of my initiative and competence as well as my winning personality. I am a can-do, take-action person. Because I call attention to myself—my ...

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