CHAPTER 1
Lost in the Desert
Consider the tales of two executives . . . well, three.
Story One: Businesscraft
There was once a business owner. He was a young man growing a moderately successful business. He hired employees. He made the sales. He managed the managers. He processed the profits. And most of all, he hustled . . . hard.
So hard, in fact, that when he invited me to provide some productivity coaching, it was clear that he was on his last leg. He was dragging himself through roughly eighty work hours per week. When I first heard that number, my CEO-coach-Spidey-sense began tingling. Putting it bluntly, I’m of the belief that any person ...
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