CHAPTER 16

The Executive Level

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The tippy top of the organization chart is often referred to as C-level, because of the C you find in CEO, CFO, CIO, or CAO — chief awesomeness officer — or whatever hip water-cooler acronym is currently in style. That C stands for chief because you’re the head honcho. The big cheese. The alpha.

However, for our exercise, C is for culture, and that’s good enough for me. Your perspective at the top of the organization chart is pivotal to the culture of your business.

The Power of Example

A business is the mirror of its leadership. Your personality will be reflected in the company culture, for good or for bad.

Let’s ...

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