“Actions are always more complex andnuanced than they seem. We have tobe willing to wrestle with paradox inpursuing understanding.”
—Sir Harold Evans, journalist
Evaluating the paradoxes that apply to your business helps remind you of the context in which your organization operates. Exploring those paradoxes by looking at the positive outcomes of managing them well and the negative outcomes of over-focusing on just one part should increase your situational awareness. In this next phase, you arrive at the point where you need to know your context even more deeply: Based on your knowledge of your business environment and the opportunities and challenges that lie therein, you will now determine the action steps ...