chapter 10Optimization

A Practical Way of Keeping in Touch

IF WE ENGAGE IN THE SEARCH for a fully InterActive mode of communication with which to support life in the InterActive Organization, our search need not be a long one. The answer to our needs is to be found as close as the nearest PC (or Mac). The name is Internet, or in its local version, Intranet.147

Internet is the appropriate choice, and probably the only choice, because it provides an electronic environment, an open space, in which organization without walls can grow. To be sure there are those who have dreams of controlling the Net, but their dreams last only as long as it takes to create a new generation of software that opens things up once again. And yes, there is talk about ...

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