chapter 4The Standard Business Curve Revisited
WE HAVE ALWAYS KNOWN that things change, sometimes for better, and sometimes for worse. But we have hoped for the best, and generally speaking it has seemed that our various endeavors developed in a positive way.61
In the world of business, this perception finds expression in the Standard Business Curve, a graphic seemingly emblazoned on the forehead of every MBA. Things start slowly, with a bare minimum of systems and products, followed by a take-off period when systems and products (to say nothing of plant, facilities, and employees) are added at something approaching an exponential rate. Finally, growth levels off, or proceeds upward at a gentle predictable rate, following a line that hopefully ...
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