Decision 4

How Will You Deliver Your Innovations?



Thus far, you’ve chosen your key product; defined a clear, compelling promise; and designed a portfolio of complementary innovations that deliver the promise. Now you must bring those complementary innovations to market by deciding who will do each and how you will deliver the entire project.

In this chapter, we will discuss the challenges raised by decision 4 and how to deal with them. For that purpose, we will focus on the critical role of the manager leading a Third Way project. Get that ...

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