Chapter Four

The Quest for Content

Case Studies: Jeff Raikes, Microsoft • Evan Osnos • Michael Bay • Marianna Pascal • Jeff Lawson, Twilio • Julian Chokkattu • Marcus Tullius Cicero • Will Poole, Microsoft • Steve Jobs, Apple • Vince Lombardi

I asked a guy to tell me the time, He told me how to build a clock.

Common social complaint

Jeff Raikes has had a long and distinguished career. He was the CEO of the Bill and Melinda Gates Foundation for almost six years. Prior to that, he spent 27 years at Microsoft Corporation as one of the company’s major executives, much of that time as president of the Microsoft Business Division. Now he is the co-founder of The Raikes Foundation, whose mission is to help empower young people to reach their full potential. ...

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