Coda: Ending with the Beginning
Case Studies: Ronald Reagan • Vlad Shmunis, RingCentral • Cindy Burgdorf, SanDisk
…In terms of public speaking…you improve your value50 percent by having better communication skills.1
■ Bookends ■
The first exemplary speaker you read about was Ronald Reagan. I reprise him here to culminate the book, and to serve as a lasting role model for you and any person who presents. The conversational style that Reagan developed as the host of General Electric Theater gave rise to his success as the Great Communicator. Develop and polish your own conversational style so that every time you stand in front of any audience you can present to win.
Whenever your Yikes! Moment arrives, default to what you do naturally ...