Book description
The PR Knowledge Book is for everyone, irrespective of where you are in the world—whether a student starting out in this industry, self-employed, a home business, small business, start-up, charity, or any other type of organization wanting to embark on your PR journey or someone just plain curious about what it entails. This book covers everything within the world of PR from how to create a brand, how to use social media, how to be newsworthy, to how to contact the media, how to have a global mind-set, the power of networking, and more. It is written in an easy style, packed with powerful tips, proven tools, and real-life case studies from around the world. In 12 chapters you will discover how to get your brand out there so you can attract clients and new business.Table of contents
- Foreword
- Preface
- Chapter 1The Basics of Public Relations
- Chapter 2 How to Be Newsworthy and Fake News
- Chapter 3 The Press Release
- Chapter 4Social Media Influencers and CelebrityEndorsements
- Chapter 5Creating Content: Using Clever Photography, Video,and Blogs
- Chapter 6Getting to Grips with Social Media
- Chapter 7Small, Medium-sized Businesses (SMEs) Need aGlobal Mind-set
- Chapter 8Local Media Love Small Businesses
- Chapter 9Pitching to the Media
- Chapter 10How to Handle Negative Press
- Chapter 11Measurement
- Chapter 12The Power of Serendipity in Business
- Chapter 13Conclusion
- References
- About the Author
- Index
Product information
- Title: The PR Knowledge Book
- Author(s):
- Release date: July 2019
- Publisher(s): Business Expert Press
- ISBN: 9781949991659
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