The PR Power of Fessing Up
Companies are adopting a new communications strategy: publicly disclosing unflattering information about lapses and misdeeds. New research indicates that doing so is effective for building trust.
Many leaders are spending an increasingly large share of their time worrying about their organization’s reputation. Companies are under closer scrutiny than ever from employees, shareholders, unions, the media, and activists, who are ready to pass judgment on corporate actions and impacts, especially regarding societal and environmental issues. This has left some leaders struggling to figure out how to build and maintain a positive reputation in the eyes of their key stakeholders. ...
Get The PR Power of Fessing Up now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
