CHAPTER | SIXTEEN
How to Avoid Failure
What I am about to say sounds counterintuitive. In fact, it is counterintuitive. But Drucker showed us that it is absolutely true, nonetheless. Peter Drucker found that if you continue doing what made you successful in the past, you will eventually fail. This has been true in all times and in every field, including not only business but also war, politics, and even sports. Companies, industries, and countries that have failed to understand this single principle make up the scrap heap of history. What is this one principle that will help you to avoid failure? Let me put it to you straight: Stop doing what made you successful!
Even Experienced Generals Have Trouble with This Lesson
World War I was fought ...
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