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The Practical Drucker by William A. Cohen

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CHAPTER  |  TWO

Drucker on Engagement

Some years ago, the author of a highly successful business book asked me whether I was interested in co-authoring a book he was working on about engagement. He wanted to tap into my experience as an Air Force general and use a play on words regarding the “rules of engagement” in the book's title.

“Rules of Engagement” has been adopted frequently as a term to describe the regulations under which a particular conflict is to be conducted. In the old days, there were prenegotiated “rules of warfare,” such as those codified under the Hague Convention beginning in 1899. These rules required, among other tenets, that prisoners of war not be mistreated, that someone waving a white flag must be allowed to surrender, ...

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