CHAPTER | THIRTY-THREE
Social Responsibility Is a Win-Win
Some years ago a publication in Japan asked if I could do a lengthy piece on Peter Drucker's view of the social responsibility of business. This is not always a popular topic among corporate leaders. Let's just say it's not number one on their list. They've got other things to worry about: competition, government regulations, advancing technology, management-worker relations, marketing, innovation, and a lot more. It's not just that they view putting time and resources into social issues as a cost, but they also see it as a distraction from their primary responsibilities.
Drucker on Social Responsibility
Drucker believed that considerations for workers in and outside of the workplace ...