The Practical Guide to Defect Prevention

Creating Clear Definitions of Strategic Objectives

In the software business, the vision and mission of most organizations boil down to sell more and spend less to develop or create the end product. Depending on the size of your business, selling more is often left up to sales and marketing forces and spending less to develop or create the end product is left up to product development teams. Clear definition of strategic objectives and business result metrics ensures that the product teams and sales teams are accountable to each other. As we saw in Chapter 3, the high initial cost and the low marginal cost of software development really drive toward these goals.

First, you must identify your business strategies. Whether you are doing this for ...