Transformation—Getting Started
There is only one valid definition of business purpose: to create a customer…. Because it is its purpose to create a customer, any business enterprise has two—and only these two—basic functions: marketing and innovation. They are the entrepreneurial functions.
—Peter Drucker
The Practice of Management, 1954
Many types of changes can be implemented in a company in order to sustain and promote its economic stability. At one level there are the changes made to individual programs and processes. Broadening that approach to address essentially all the company programs—through such measures as enhanced performance monitoring, statistical analysis, and/or the development of tracking methods utilized in ...
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