The Practice of System and Network Administration, Second Edition
by Thomas A. Limoncelli, Christina J. Hogan, Strata R. Chalup
Chapter 14. Customer Care
At the close of World War II, the United States found itself with a huge excess of manufacturing capacity. As a result, companies started producing hundreds of new products, giving households and businesses unprecedented choices. Thousands of returning service people found jobs selling these new products. All these factors combined to produce a new era for the U.S. economy.
Along with choices came competition. Companies found that it was no longer sufficient merely to have a large sales force; a good sales force was needed. They started to ask what makes high-performing salespeople different from the others.
Industry encouraged business schools to increase their study of the sales process. Research showed that the better ...
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